PAID MEDIA
We work to understand our client’s business, marketing and media objectives and strategically recommend the best paid media channels and tactics to help achieve their goals.
We maximize our clients’ budgets, negotiate with vendors, reach their target audience, measure KPIs, and constantly optimize campaigns to deliver maximum ROI and impact.
Our Expertise:
- Audience Research
- CRM/DMP Data Integrations
- Digital & eComm Strategy
- Experiential Marketing
- Full Funnel Media Buying
- Integrated Channel Planning
- Location and Behavioral Targeting
- Media Reporting and Analytics
- Programmatic
- Search Engine Marketing
- Sponsorship Strategy and Activation
- Strategic Communication Planning
MEDIA RELATIONS
We are voracious consumers of media. In an increasingly competitive news landscape, we collaborate with you to find the stories that resonate. We also create compelling content that media craves, resulting in earned coverage that boosts awareness, relevance, credibility and sets a clear call to action.
Our Expertise
- Bylines, Op Eds, & Features
- Community Events
- Influencer Engagement
- Interview Preparation & Management
- Media Audits & Monitoring
- Media Tours
- Media Training
- Press Events
- Press Liaison
- Product Launches & Reviews
- Trade Shows & Experiences
DIGITAL MARKETING & INSIGHTS
Whether you are B2B or B2C, your digital and social presence is table stakes today. Audiences are connecting with you 24/7 on nearly every device, upping the ante for how you entice, engage and delight your customers. We help you anticipate their needs to drive meaningful engagement at each point of the customer journey.
Our Expertise
- Conversion Rate Optimization
- Customer Journey Mapping
- Digital Advertising
- Email Marketing
- Innovation and Transformation
- Lead Nurturing & Database Management
- Lead Scoring
- Performance Marketing / Digital Analytics
- SEO / SEM
- Social Media & Engagement
- User Experience / User Interface
- Web Development & Maintenance
